Optimizing Local SEO During the Holiday Season
By Alayna Larson - Sr. Digital MarketerPosted on October 18, 2023
It’s crucial for small business to utilize local search engine optimization (SEO) during the holiday season. Local SEO ensures that your business is easily discoverable by people in your area who are searching for holiday gifts, services, and experiences.
Optimize Your Websites Performance
If your website has a slow loading time, missing images, or confusing navigation, Google’s algorithm is likely to rank it lower than your competitors. To avoid this, perform a quick audit of your site, and see where any problems may occur. Check for mobile optimization, loading times, broken URLs, inconsistent navigation, and outdated information.
Create or Update Your Google My Business (GMB) Profile
If you don’t already have one, create a Google My Business listing. Be sure to fill out your profile as in depth as possible. Include an address, contact information, and your website. Update your store’s holiday hours to ensure complete transparency between you and your customers. This is also where customers can look at reviews of your business. Encourage happy customers to leave positive reviews as these can boost your ranking and improve your reputation with Google.
Utilize Social Media
Post about upcoming events and special promotions on your social media pages. Google uses the copy throughout your social media pages to provide the most relevant content to the people searching for your products or services. This is a cost-effective way to put your content in front of an audience who is actively searching for it.
Conduct Keyword Research
Study last year’s trends. Which keywords were the most successful? Which landing page got the most traffic? Use tools such as Google Trends and Google Keyword Planner to determine the best and most profitable keywords to focus on. Use these words naturally throughout your website and in headlines and descriptions if you plan on creating campaigns.
Having an SEO strategy is crucial for small business – especially during the holiday season. Make the most of your online presence by implementing these tips into your strategy!
