Improving Engagement Through a Smarter Digital Strategy

By Alayna Larson - Sr. Digital Marketer
Posted on April 11, 2025

OVERVIEW:

Shoppers Supply offers a wide range of products for ranchers, homeowners, and outdoor enthusiasts, with three convenient locations across Arizona. From livestock supplies to quality apparel, hardware, and outdoor essentials, they have everything their loyal customer base needs.

As they entered their first quarter this year, Shoppers Supply set its sights on enhancing its digital presence. Their goal was to drive more engagement during sales events, making it easier for customers to connect with their offerings both in-store and online. The company is committed to improving the shopping experience for all, ensuring that every visit brings more value and convenience.

 

STRATEGY:

To boost visibility, engagement, and responses during key retail moments, we took a strategic approach that maximized Shoppers Supply's digital presence across all platforms. Here’s how we did it:

Social Media Strategy

We revamped their social media efforts by aligning the posting schedule with customer insights, ensuring we were reaching their audience at the perfect time. The content we shared was designed to spark excitement and urgency, encouraging immediate action. Plus, we fine-tuned their paid ad campaigns for even more precise targeting, making sure their promotions reached the right people at the right time.

Email Marketing Revamp

We dialed up the frequency and consistency of their email campaigns, keeping customers in the loop with regular, timely updates. To really grab attention, we crafted subject lines and preview text that created a sense of urgency and excitement. On top of that, we optimized the email designs for mobile, ensuring a seamless experience with a clear call-to-action (CTA) that made it easy for customers to act.

By fine-tuning these strategies, we’ve set the stage for stronger connections with customers and more impactful sales events.

 

RESULTS:

After rolling out this new strategy, we saw a noticeable surge in engagement and action across all digital platforms.

Social Media Metrics:

• 43% increase in organic reach
• 57% increase in organic engagement
• 20% increase in paid ad reach
• 89% increase in paid ad engagement
  
  

Email Metrics:

• 46% lift in click rates
• 1.5% lift in open rates

 

CONCLUSION:

By focusing on consistency, intentional content, and smarter targeting, we were able to boost Shoppers Supply’s digital presence during key sale periods. With continuous refinement, they’re now primed to maximize the impact of every promotion and reach even more customers.